Produced by Silber Studios, the first in the NYSE Big StartUp’s “Unlocking Potential” series. Guy Kawasaki, co-founder of Garage Technology Ventures and former chief evangelist at Apple Inc., recently sat down with Evernote’s CEO Phil Libin to extract advice for other budding entrepreneurs.

I had the idea for a show to get an inside look at how entrepreneurs, who have build some pretty big start ups, got to where they are. I asked Guy Kawasaki to be the host and after some bouncing ideas back and forth we decided to go for it. Our first stop was to talk to Phil Libin, the CEO of Evernote (a great app.)

Phil makes some very important points, good advice to all who set out to build a business large or small, such as:

“If you’re an entrepreneur for the right reasons — and really there’s only one right reason, which is to change the world a little bit — now is the best time in history to be an entrepreneur”

Guy Kawasaki and Evernote's CEO

And that tells you why I decided to produce this show. You know from my series “Advancing Your Photography” that I love to bring real insight and tips from those who have mastered their craft. Now I’m taking that approach to the area of how to build a business. In fact the two areas join: A working artist is after all an entrepreneur in the full sense of the word.

Do I have stories to tell about how to get such a series launched! It is not easy, to say the least, you really have to believe in yourself and in your mission. Yesterday when I saw the first video published, I must say I was overcome with all the hard work, and persistence this has taken.

Stay tuned for more…