Ansel Adams used the term “visualization” often – but what exactly does it mean? How does it fit into your work flow as a photographer? I looked all over for a good explanation – then last year Ansel’s grandson Matthew loaned me rare unreleased footage–and there it was! Listen well to what he has to say. You’ll hear him quote another great photographer Alfred Stieglitz who you’ll want to get to know as he was one of the pioneers who opened the way for photography being accepted as a fine art, not merely a recording device.

This is a segment you’ll want to study over and over, go out and shoot and watch it again! It is the key as he said.

Very special thank you to the Ansel Adams Gallery for loaning this footage © 2009 Ansel Adams Illumes. All Rights Reserved.



  1. Rivera3689 January 27th, 2010


  2. Nualchemist March 18th, 2010

    Great to hear the master’s philosophy from his own mouth. Thank you for sharing!!!

  3. JoTerified August 3rd, 2010


  4. Aardsbijtje August 26th, 2010

    Hurrah You Tube, I am always amazed how much (very good) material there is. I am a great fan of Ansel Adams!

  5. LetArtsLive October 19th, 2010

    this is great!!

  6. melanie little February 4th, 2011

    I’m a student of photography and I just taped the word “Visualization” on my computer :) Such good advice.

  7. ravenfork March 22nd, 2011

    Do you know if any of ansels pt.ranier photos have a T-87 number or numbering system.I have an old original photo that is entitled.the mountain as seen from the highway aty Marmot point , just entering paradise valley , Ranier National Park. on the backside of the photo is on the top it says Note: this photograph is furnished gratus, and may be used in any way without obligation. in ordering duplicates please designate as : number T-87

  8. marcsilber March 22nd, 2011

    not sure about that I can ask his grandson,

  9. wondnaereh September 26th, 2011

    I find this video especially poignant to me because this weekend I had my first experience of visualizing exactly what I wanted to create in my photo using specific lighting techniques and for the first time I had the breakthrough I have been looking for! It is so ironic that I see this video describing the exact same thing. WOW, the planets must have aligned!

  10. marcsilber September 26th, 2011

    good one, Glad you found it.

  11. PerformanceGallery December 6th, 2011

    Wonderful. Talk about UP CLOSE!

  12. acierman7589261 December 18th, 2011

    love it ..thanks for getting this vid

  13. Kimberly A Edwards March 1st, 2012

    What Ansel Adams says in the video is what I’ve heard +Trey Ratcliff say also. Trey uses more description and definition in what he deems “visualization”.Cool video footage!

  14. 1100010000 March 3rd, 2012

    how can anybody dislike this?

  15. ziggy149 October 13th, 2012

    Makes more sense to tape it on your camera :)

  16. emmaxemma22 November 12th, 2012

    Hi, are you familiar with “Photo SFXart Tricks” (google it)? On their website you will find a nice free video showing the best way to take better photos. It helped Joe to make pictures which leave you with a wow-effect after you take a look at them. It may work for you also…

  17. cristian casanelles November 24th, 2012
  18. Serena Funches December 15th, 2012

    Hello there! Have you ever tried photo sfxart tricks (search for it)? My cooworker Bill made some mind blowing photography with their video lessons.

  19. 송 인순 January 1st, 2013
  20. 인순 송 January 1st, 2013
  21. MrJangamkiran January 10th, 2013

    Hi, are you familiar with “photo SFX art” (google it)? There you can watch a nice free video explaining how to create outstanding pictures. This made it easier for Daniel to take photographs which leave you with a jaw-dropping-effect any time you look at them. Perhaps it will help you out also.

  22. Shelby's Top Ten March 30th, 2013

    He was a remarkable man. I just ordered his biography and can’t wait to dive into it!

  23. robertbdesmond July 2nd, 2013

    Ansel is right on target.

  24. marcsilber July 2nd, 2013

    yes he is!

  25. MrMisanthrope1 July 18th, 2013

    it is something that your born with , you either got it or you don’t,

  26. Clyde Heppner October 3rd, 2013

    Ansel Adams on Visualization

  27. Chris Townsend October 22nd, 2013
  28. Edward Fielding October 24th, 2013

    Nice to see a short clip of the master photographer although its not really much of a tip other then study your craft so they you can produce a final image that you see in your mind before you snap the shutter.

  29. Jacob Johnson October 26th, 2013

    You guys should check out this EXTRAORDINARY website called MONEYGQ.COM . You can make money online and start working from home today as I am! I am making over $3,000+ per month at MONEYGQ.COM ! Visit MONEYGQ.COM and check it out! Lake . Big . Hulking . Modeflick . Mute . Instinctive . Impossible . Rigid . Probable . Shy . Dropellet . Spotty . Flagrant . Fuffapster . Classy . Chilly . Fluffster . Spusious . Qiameth . Elated

  30. Silber Studios March 25th, 2014

    Check out our video with advice from Ansel Adams.

  31. CrazyIvan865 March 30th, 2014

    Like the Obi-Wan Kenobi of photography!

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