Guy Kawasaki is a Marketing Guru, an “Apple Fellow” and has written nine books on marketing. He gives marketing tips telling the two main ways to use twitter, one of which will build a following. He talks about how photographers need to cut through the “noise”, and some lessons from his days at Apple—you can go after that percentage of the market that cares about your product and win in the end. Tune into these interesting tips from someone who’s been in the trenches, yet lives on the bleeding edge of today’s marketing.

Then watch our new video Marketing Strategies to Change the world, with Guy Kawasaki