How do photographers bring ideas to life when they shoot ads for some of the world’s most creative companies? We’re in San Francisco with Hunter Freeman for today’s tips on the Marc Silber Show – Advancing Your Photography. Hunter is a photographer who doesn’t fit neatly into one small niche. He’s worked to create compelling advertising photos for Apple, Wells Fargo, PG&E, and many more.

Hunter tells us how he works with each ad’s requirements, locations, and talent to take photos that naturally draw people in. He shares his advice on getting to know your subject and studying how light interacts with objects. Whether you’re shooting ad photos or anything else, his biggest composition tip is to keep it simple!