Youtube Playbook: A Summary of Its Effectiveness

When John Green started the Youtube Channel “Crash Course”, he never expected to generate over 1.5 billion views, much less over 2 million followers. People around the globe upload videos and build online communities every day. Those who are successful in creating popular channels, become a model for other online communities to emulate in terms of strategy. Youtube offers a valuable “Playbook” that gives you great tips on practices and tactics to build a viewership for your channel. Some points that we found especially useful, and would like to share are:

1. Tent-pole-programming


Tent-pole programming means creating videos that correlate with popular events. From Food Creation to Fashion & Beauty, audiences are looking for holiday/event themed projects all the time. Creating content around specific events is essential to building a solid and faithful audience. For example, a channel for knitting could present great project ideas for Independence Day, Thanksgiving, and Christmas. Surf Channels can teach techniques that a celebrity surfer used to win the recent World Cup Series. The possibilities are numerous and with the help of tent-pole programming, you can connect with your audience further by tying your content to the events that matter to them.

2. Metadata and Thumbnail Optimization:

Screen Shot 2014-05-20 at 3.48.26 PMEver walked into a bookstore and been intrigued by a book just at the sight of the title? Creating catchy titles and descriptions are the first step to attracting a viewer. Using the keyword suggestion tool on Youtube, try to find a title that is both appealing and likely to get hits, so as to create a show-stopping title. As for thumbnails, an eye-catching image is the way to go. A great visual aid makes your viewer click and watch your video. So, make it attractive to get those viewership numbers up!

3. Channel Page Optimization:

Screen Shot 2014-05-20 at 3.53.22 PM

What also attracts a viewer to a page, is a sense of professionalism. The experience you create for a viewer is what stays and keeps them coming back for more. Channel page optimization is about making your channel a good experience for your audience, making it the go-to destination for both current and potential subscribers.

4. Cross Promotion & Collaboration:


When SNL features a celebrity once a week, two things are happening simultaneously. The show reaches out to fans of the guest celebrity (giving the show the opportunity to gain new followers), while the celebrity has a platform to promote their latest work. It’s a win-win situation, making it a great marketing strategy. Cross promotion & collaboration means working with other creators to cross promote content between channels. The reason why this works is because collaborating with and promoting other creators in the community, is a fantastic way to reach new audiences. Other YouTube creators are a critical part of your community on YouTube. So, create a strategy to cross-promote your content to relevant audiences. Find and reach out to channels with similar audiences for collaborations.

To read the Youtube Playbook in full detail, click here.





In the latest video from Silber Studios, Marc goes behind the scenes with photographer Bob Holmes at the Hess Collection in Napa Valley. Holmes, a three-time Travel Photographer of the Year, takes Marc on a tour of the incredible gallery while offering tips for lighting, framing, and finding punctuation points in your photographs.

“Know your equipment.” The saying might seem obvious at first, but listen to the way Bob explains the importance of a photographer’s familiarity with his camera and you’ll have a new-found appreciation for your equipment. Watch as he shows Marc actual examples during an impromptu photo shoot at one of the world’s most prestigious wineries.

Holmes is an internationally revered travel photographer whose images have appeared in Time Magazine, National Geographic, and The New York Times. Check out other interviews we’ve done with Bob to help improve your photography, and be sure to check out more of his work at Robert

Happy Valentine’s Day everyone.  With love in the air we’re bringing you an interview with San Francisco based wedding photographer Anna Kuperberg. Anna’s work has been featured on the cover of Photo Magazine and Professional Photographer. This year she was voted one of the 10 best wedding photographers by American Photo magazine.

Pic of the day:

This picture was taken by the Associated Press’ chief photographer in Pakistan, Muhammed Muheisen. Apparently theres a brouhaha in Pakistan between conservatives boycotting Valentines day and Romantics who are striking back with pink teddy bears and flowers. Story here

How am I celebrating the day with my special lady? By taking her on a group date: Me, her and Bruce Willis in “A Good Day to Die Hard” .

Why be cliche and go with candles when you can really turn up the romance with HUGE EXPLOSIONS ? Apparently CNN agrees with me.

Michio Kaku on “The Power of Video”

Dr. Michio Kaku, a theoretical physicist, discusses how pictures, videos and images help us understand the universe. Hear from a physicist how we think visually and how video (and photography) will help get your message across to your audience.

Thanks to Cisco for this video.

Produced by Silber Studios, the first in the NYSE Big StartUp’s “Unlocking Potential” series. Guy Kawasaki, co-founder of Garage Technology Ventures and former chief evangelist at Apple Inc., recently sat down with Evernote’s CEO Phil Libin to extract advice for other budding entrepreneurs.

I had the idea for a show to get an inside look at how entrepreneurs, who have build some pretty big start ups, got to where they are. I asked Guy Kawasaki to be the host and after some bouncing ideas back and forth we decided to go for it. Our first stop was to talk to Phil Libin, the CEO of Evernote (a great app.)

Phil makes some very important points, good advice to all who set out to build a business large or small, such as:

“If you’re an entrepreneur for the right reasons — and really there’s only one right reason, which is to change the world a little bit — now is the best time in history to be an entrepreneur”

Guy Kawasaki and Evernote's CEO

And that tells you why I decided to produce this show. You know from my series “Advancing Your Photography” that I love to bring real insight and tips from those who have mastered their craft. Now I’m taking that approach to the area of how to build a business. In fact the two areas join: A working artist is after all an entrepreneur in the full sense of the word.

Do I have stories to tell about how to get such a series launched! It is not easy, to say the least, you really have to believe in yourself and in your mission. Yesterday when I saw the first video published, I must say I was overcome with all the hard work, and persistence this has taken.

Stay tuned for more…






Tiger Shark Steals $15K of Camera Gear!


While filming a documentary on Tiger Sharks in the Bahamas a videographers rig was stolen by a Shark, it’s not the first time a shark has taken gear but this has been the most expensive at over $15,000. Watch the video to see it all unfold.


Shooting Ballerinas in Natural Light


Von Wong recently shot a group of dancers from the Nation Sloviak Theater and he shot them in the city using ambient light. Watch how he posed the models and setup his shoots to get a dreamy look.

Surprise Dolphin Footage

Mark Peters from Santa Cruz went on a fishing trip with his friends to catch some Tuna. They brought along a GoPro which they put into a custom built housing and the footage the got was unexpected and almost surreal. A beautiful flurry of Dolphins swimming right past the camera, tons of them!

Human Speed Camera

Rémi Gaillard has hundreds of millions of views on Youtube because of his hilarious prank videos and in this one he is a walking speed camera, flashing people with a speedlite as if they are going too fast on the roads. Watch till the end to see what happens to Rémi, it’s a hilarious video.

What’s in Our (Video) Camera Bag!

Earlier this week we posted a What’s in Our Camera Bag video on our Facebook fan page to show our fans how we travel. If you haven’t already liked our Facebook fan page, feel free to do so and watch our video!


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