How to Sell Your Fine ArtBY Alix Richey on June 25, 2014
Don’t you wish you could sell your fine art as easy as you sold that VIP Beyonce ticket to Claire down the street? Well it behooves me to inform you that it’s completely possible. And we found real tips from real professionals on how to do so. This week at Silber Studios, we have scoured the Bay area for the best of the best in the Fine Art Gallery business. By really digging to find the most esteemed gallery owners, we have found a gold mine (in my humble opinion) of information, to share with YOU on how to sell your own fine art work. It truly can be tough, when trying to sell your own personal work, but let’s see if we can help.
As a photographer myself, I’m constantly asking questions, is it even good enough to sell? How much should I sell it for? Should I sell it framed? What size sells best? Then after all of these questions fill your head, if you’re anything like me, you end up with a headache and you’re questioning yourself as an artist altogether.
Well, STOP. We’ve found some real answers! We’ve spoken with a number of gallery representatives from the Bay area and put together a ten list of those galleries we chose to work with on this project. So first, we’ll share that with you, linked with their website. Then, the answers to your ever-longing questions. Feast away.
- Ansel Adams Gallery - Yosemite Valley, CA
- Silicon Valley Contemporary – San Jose, CA
- Fraenkel Gallery – San Francisco, CA
- Mumm Napa Gallery – Napa Valley, CA
- Museums of Los Gatos – Los Gatos, CA
- Arthaus Gallery – San Francisco, CA (Rated #1 Gallery in Bay area for 2014!)
- 111 Minna Gallery – San Francisco, CA
- Hangart Gallery – San Francisco, CA
- Scott Nichols Gallery – San Francisco, CA
- Wolfe Contemporary Art – San Francisco, CA
After speaking to the galleries, we realized much of the information was the same when it came to sales. Are you shocked? Didn’t think so. Artwork is unlike any other e-commerce product. The same rules don’t apply. You buy a picture because you LIKE it. You don’t buy a skirt JUST because you like it, you buy it because it makes your butt look good and it has a good return policy “just in case.” And the biggest predicament of them all? PRICE. Everyone is looking for a reasonable price in the market.
Depending on the materials used, the time put in, how you made the image, etc, is how you determine your price. Don’t you dare undersell your work. But don’t get fancypants on us and try to sell your 4×6 diptych of two dogs for $500 a pop. Truth is, your work is probably going to be worth more than you’re selling it for, nine times out of ten. Unless you meet Mr. Millionairepants, and in that case, write my name down because I’m going to need you to give it to him. However, that’s not always the case. Sell your work for a price you feel comfortable with. Re-read what I said up there about underselling your work. Go.
Also, list a short anecdote about how and why you took the picture with the image itself. Studies have shown that people are drawn to images that have a story. It’s so important as an artist to know what’s happening in the world around you. Do your research so you know what you’re up against, if you truly want to sell your work consistently.
Stay tuned for part two of How to Sell Your Fine Art!