Award winning Korean photo studio Indylab shot this award winning advertisement without the aid of computer generated imagery. Instead, they manually tossed and photographed phones one at a time, and then composited all the images afterward.

Here’s a behind-the-scenes photos that gives a glimpse into how it was done:

Indylab photography BTS from indylab on Vimeo.

http://vimeo.com/25760056

(Via PetaPixel via ISO 2000)