Photography is one of the most important parts of creating a compelling and eye catching marketing campaign. This can easily be observed with reference to fashion campaigns, but holds true for any successful campaign including a business, product, services company and more. Capturing creative photographs that tell a story and set the mood for the product is an important skill for any budding photographer to learn. Photography is a form of communication. The images chosen have the purpose of creating an effect and setting a tone for the viewer.