We’re in San Francisco where I meet up with the legendary sports photographer Michael Zagaris, better known as Z-man. As team photographer for the San Francisco 49ers, Zagaris is an “inside-out shooter”. more

There isn’t just one type of light. There are 4 main types, and Karl Taylor does a great job of explaining them in this video about the various types of light. Knowing the type of light that you’re dealing with can change the way you shoot the scene. He also has great tips on how to shoot with natural light using a reflector. This 10 minute video can completely change the way you see light.

Teens against Photoshopped Magazine Models

  A 14 year old teenage girl by the name of Julia Bluhm has started a petition for 17 magazine to publish one issue of the magazine which contains real models, who aren’t airbrushed to have perfect skin and res-structured in photoshop. She created an online petition which received over 50,000 signatures and she delivered the petition by hand to Seventeen’s office in Manhattan. Seventeen responded with “We’re proud of Julia for being so passionate about an issue — it’s exactly the kind of attitude we encourage in our readers — so we invited her to our office to meet……

The Power of Video and Why You Need To Be Using It

We’re big fans of incorporating video into your website, as you’ve heard me talking about. This short infographics video from iQ interactive tells a pretty compelling story. Let us know if you’d like to talk about how to take advantage of the power of video in your site, give us a click.

Why Photographers Should Read Guy Kawasaki’s New Book

Guy Kawasaki’s new book What the Plus! is a must-read for anyone who’s interested in how to get more out of Google+. And it’s a must-read for any photographer who’s sharing photos on the Internet. Last night, with my dog sitting on my lap, I read What the Plus! on my iPad, from start to finish. Although it’s some 130+ pages in length I was able to enjoyably breeze through it as if it were a magazine. And guess what? At $2.99 the ebook version of What the Plus! costs less than a Grande Caffè Latte. Photographer Dave Powell guest wrote Chapter……

The Nikon D3200 is announced.

  The Nikon D3200 is Nikon’s newest entry level camera. Once you take a look at the spec list, it might not seem so entry-level.   Specs: 24.2 Megapixel CMOS APS-C Sensor 4 Frames per second burst mode ISO 100-6400 1080p HD video at 24/30 fps   This is also Nikon’s first consumer DSLR that has manual exposure control for video, it also has a microphone input for better sound. For only $699.95 it’s a pretty great buy.  

Even a Brilliant Idea Won’t Sell Itself

If you missed why I’m quoting excerpts from the book Damn Good Advice, by George Lois see my earlier post “You’re looking at Ron Holland, me and Jim Callaway in 1967, a few weeks after starting my second ad agency, Lois Holland Callaway. As you can see, we’re selling an ad campaign to a new client (with gusto.)   “Always do three things when you present a Big Idea: 1. Tell them what they are going to see. 2. Show it to them. 3. Tell them, dramatically, what they just saw.   “To sell work I could be proud of, I’ve had……

Ian Ruhter is a photographer who decided to take his life savings and create his own wet plate camera which he calls the “Time Machine” It’s happens to be one of the world’s largest cameras because he converted his UPS sized van into a moving camera. In the video he discusses his style, technique and his motivation for it all. Most importantly he talks about how he keeps on going even after failing. It’s an incredible documentary and is extremely inspirational.

Chairs at Peninsula School I was going through some old negatives, rescanning them and came across this one. What a difference an angle can make. Have a look at how this shot started out, when I took it way back,  of my 7th grade classroom at the Peninsula School in Menlo Park. Angles can make quite a point in telling your story. Remember to try shooting from different angles and heights. Then when you go back and edit the images you may be surprised at what pops. Which do you prefer and why?

If you blinked you missed it: On March 5th, the 30 minute video “KONY 2012″ was uploaded to YouTube, instantly going hyperdrive-viral. To date is has had 83,734,012 views. Then on March 19th, just 2 weeks later, the film’s producer Jason Russell had a very public hyperdrive-meltdown. Let’s step back from these events and see what might be going on. And let’s leave politics out of it and simply look at this film as the filmmaking phenomena that it is. No 30 minute film in history has gone viral. Not only that, but this film is well made and has a message, as none can deny. Keep in mind that YouTube only counts as views……

If you missed why I’m quoting excerpts from the book Damn Good Advice, by George Lois see my earlier post An artist, or advertising man, or anyone involved in a creative industry (or even noncreative professions such as a doctor, lawyer, electrician, factory worker, or president) without an idea, is unarmed. In the graphic arts, when that original idea springs out of a creative’s head and intuitions, the mystical and artful blending (or even juxtaposition) of concept, image, words, and art can lead to magic, where one and one can indeed be three. But creating ideas without a work ethic……

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